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Why We Updated Our Brand And Refocused On Diversity in Events

October 20, 2016
1:20 pm - 1:40 pm
Hilton Lanier Grand Ballroom C-F

Track: Organization Transformation
Type: Presentation
Level: All

It’s important to drive change within company structures to create greater inclusion, equality, and opportunities. But what is less evident is the impact that these values can have when applied to the greater market. By adopting these principles into the external branding of a company, businesses can highlight their commitment to diversity and also benefit from greater perspective and creativity.

Speaker(s)

Jennifer Betka, Chief Marketing Officer, StubHub