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Large-Scale Automated Keyword Sourcing for Text Ads in Paid Search

October 20, 2016
1:30 pm - 2:00 pm
GRB 310 A

Track: Data Science
Type: Presentation
Level: Advanced

This work will discuss a machine learning model that expands KW portfolio for TextAd paid search effectively and efficiently. It includes predicting the Conversion Rate, the incremental GMB and/or the incremental revenue (iRev).

Speaker(s)

Xutong Liu, Applied Researher, eBay